A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can s...

Ever wonder what sets truly successful MarTech professionals apart from the crowd? In our conversation with Adam Otey, VP of Growth at Huge, we uncover a refreshing perspective that might surprise you – it's not just about technical expertise o...

In this episode of That Martech Girl, host Rachel Gray explores what today’s leaders can learn from companies that survived major economic disruptions, and how to apply those lessons to the AI revolution. From the dot-com crash to COVI...

The marketing technology landscape is experiencing a seismic shift, and at the epicenter is Optimizely's revolutionary AI platform, Opal. Fresh from Opticon in New York, this episode takes you behind the scenes of what might be the most signifi...

"Crawl, walk, run, but do a dead sprint towards embracing technology." These powerful words from Brandon Scott, Chief Innovation and Growth Officer at Ten Adams, perfectly capture the urgency facing healthcare organizations in today's AI revolu...

In this week’s episode of That Martech Girl, Rachel Gray comes to you live from Martha’s Vineyard with returning guest and friend, Bria Porter, Engagement Analytics Supervisor at FCP Health and CEO of The Coyote Agency. Together, they ...

In Season 2, Episode 4 of That Martech Girl, host Rachel Gray dives into two of the biggest questions shaping marketing in today’s AI-driven world. First, is SEO really dead—and what does the rise of AEO/GEO (AI Engine Optimization/Gen...

In this episode of That Martech Girl, Rachel Gray sits down with Sarah Cascone, a marketing executive who shares her unexpected journey into the Martech industry and the lessons she’s learned along the way. Sarah opens up about how bui...

In this episode of That Martech Girl, Rachel Gray sits down with Christienne Benz, leader of Optimizely’s South Central Enterprise team, to unpack her unexpected journey from aspiring doctor to martech trailblazer. Chris shares how she...

Welcome back to Season 2 of That Martech Girl — the podcast where martech meets culture with no corporate filters. In this powerful opener, host Rachel Gray shares major updates in her professional and personal journey, including starting a Van...

In the season finale of That Martech Girl, host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and g...

In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to ov...

In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Mar...

In this episode of That Martech Girl, we’re continuing our conversation on Digital Product Passports (DPPs) with a focus on how European brands are responding to these regulations. Joining our host is Claudia Ojeda, a DPP expert and Di...

Digital Product Passports (DPPs) are set to transform the fashion and luxury industries, bringing both regulatory challenges and exciting marketing opportunities. In this episode of That Martech Girl, host Rachel Gray sits down with an...

In this episode of That Martech Girl, host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels li...

In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and t...

In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Ad...

In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can lear...

Welcome to the very first episode of “That Martech Girl,” where marketing technology meets culture and personality! In this episode, I introduce myself, share my journey as a marketing technologist, and explain why I started this podcast. We’ll...